A Supply Partner for Industry, Projects and Trade

The roots of our family’s activity in the iron and steel market go back to the early 1350s (Solar Hijri), when the first generation of the family began working in the iron trade. The earliest surviving document from this path is a business license dated 4 Ordibehesht 1375. From the 1370s onward, the second generation expanded this experience by entering the production of concrete formwork and steel structures, special formwork for tunnels, dams and precast concrete components, as well as the Tehran iron market, raw-material sourcing and business management. Aras Poulad and later Pooya Sanat Maham represented the manufacturing side of this path in formwork, scaffolding, jacks, frames, and industrial and construction steel profiles; entities such as Omid Hegmataneh Pooya and Pooya Profile Hegmataneh also contributed to developing the supply network, domestic sales and product-development experience. Pooya Felez Omid was established on 27 Ordibehesht 1404 to expand industrial sourcing, regional trade and create a pathway for the third generation to enter the business. Today, we combine our family experience with an understanding of manufacturing processes, technical and commercial review of inquiries, documentation and professional follow-up to serve the needs of industries and projects in Iran and regional markets.